The One Thing That Makes or Breaks a Freelancer or a Content Creator
It’s simple to understand and yet so complicated to execute.
As a freelancer or a content creator, the one thing that separates broke freelancers from the ones making 6 figures a year is marketing.
It’s not what you offer…but how you package it…that makes all the difference.
In other terms…positioning your offer.
Example for positioning your offer:
There is a course called “Building a second brain” by Tiago Forte.
It’s essentially a note-taking course…about how to learn and organize what you learn.
No one wants a note-taking course…it appeals only to nerds.
But Building a second brain…now everyone is interested.
That’s how he is able to sell it for $5000.
As a freelancer/content creator…you are one among millions…offering pretty much the same thing.
The only edge you have is how you market yourself and how you position your offer.
The following notes are from a 90-minute lecture by Rory Sutherland…one of the partners at Ogilvy…and this can help you understand the concept of…
