Let’s Talk About the Biggest Frustration for Most New Creators. To Niche Down or Not?
Also the most important decision you can make in your creator/freelancer journey.
Disclaimer before you start:
If you are writing just for fun and not really worried about the money skip this.
For all the others, let’s get on with the article.
You are not a special snowflake.
Why do most people avoid niching down?
It’s hard. It’s time-consuming if you don’t know what you are doing.
It’s easy to spew the bullshit to others that you are a special snowflake and niching down is not for you. And that you are a person of many talents.
But, here’s a kick in the nuts for some reality check.
It can be heartwarming and even borderline encouraging to read that generalists are going to rule the world.
So you think you can write about or do anything you want and people would be waiting in line to pay you because you are a programmer/ photographer / digital marketer.
I am not underestimating you. You really can be the DaVinci of this era.
But people wouldn’t believe you. It’s as simple as that.
Humans are simple beings. We love to categorize things and that’s how we remember them.
You can have 134 friends. But when the term “best friend” hits your brain, it automatically brings up only a few names.
You can follow 350 youtube channels. But when someone asks who is your favorite YouTuber you can probably come up with only a couple of names — one for each category.
So when you advertise that you are a man/woman of many talents and you write about everything, people will have a hard time categorizing you.
There are 2 categories of people here.
Category 1: Against niching down — Even write a few articles about them.
